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Berkshire Mall Company Reports Good Black Friday
03:41PM / Friday, December 05, 2014
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LANESBOROUGH, Mass. — CBL & Associates Properties Inc., owner and manager of Berkshire Mall, reported Black Friday weekend sales and traffic increased over last year.

In addition to traditional retailers seeing an uptick in sales, photo sales and visits with Santa Claus have been up over last year as well. National retail organizations and news outlets are predicting this positive trend to be maintained for sales nationwide as retailers continue to offer in-store discounts throughout the holiday season.

"The positive sales reports for the Black Friday weekend from the CBL portfolio are encouraging," said Stephen Lebovitz, president and chief executive officer of CBL & Associates Properties. "CBL Malls across the country are creating an inviting holiday experience. Shoppers will enjoy the exciting promotions and festive events that keep our centers as their favored destination for shopping, dining and entertainment."  

Berkshire Mall hosts several events throughout the season, including hosting Santa Claus.

This year, Santa will hear children's wishes from Nov. 15 through Dec. 24. Children can visit with Santa at no charge, and there are a variety of photo opportunities.

Santa will pose with pets on Thursday, Dec. 11, from 6 to 9 p.m.

The Berkshire Community Action Council Giving Tree runs through Dec. 18. Donate new winter clothing to local children this holiday season. Stop by Center Court and take a tag off the Giving Tree.

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